Traditional Sturdy Spring Workwear

The Dickies Spring/Summer 2021 Range Spotlights Classics

The Dickies Spring/Summer 2021 collection was just unveiled and is full of versatile workwear silhouettes for both men and women. The brand turns its attention to bring back classic silhouettes for some traditional workwear options as well. The pieces that make up the capsule readies for all seasons of the year, featuring tees, outerwear, accessories.

Some of the standout seasonal items include the brand's own iteration of the classic coach jacket done in its new Oakport style that fuses into the women's line as well. Some of the classic pieces that make a return for this year include the Eisenhower jacket and the 874 work pants. As some lightweight options, the brand unveils a selection of shorts and different fitted shapes.

Image Credit: Dickies

Versatile Workwear Silhouettes
Opportunity to innovate by creating multi-functional workwear garments that fit a variety of environments.
Bringing Back Classic Silhouettes
Opportunity to innovate by updating traditional workwear silhouettes with modern materials and designs.
Lightweight Workwear Options
Opportunity to innovate by creating comfortable, breathable workwear for hot weather environments.

Sectors Adopting This

Workwear Manufacturing
Opportunity to update and modernize traditional workwear silhouettes to meet the changing needs of the workforce.
Outdoor Gear Retail
Opportunity to expand product lines by incorporating versatile, multi-functional workwear garments for outdoor enthusiasts.
Construction Industry
Opportunity to improve worker satisfaction and safety by incorporating lightweight, breathable workwear into mandated safety gear.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 8%
Freshness 10%