Unisex Heritage Workwear Designs

Dickies 1922 and Opening Ceremony Work on a Collaborative Capsule

Dickies 1922 and Opening Ceremony joined forces last year and recently work together once again to launch a collection for the Fall/Winter 2019 season. The range spotlights unisex heritage workwear silhouettes that have been revamped to boast a modern design language.

The collaborative effort this time around centers around animal prints and the brands drop the familiar OG Dickies uniform shirt and work pants in the bold patterning. The shirt is adorned in leopard prints in an all-over manner and features two pockets at the front chest area. Additional details include the tailored point collar and the sleeve plackets. The set also prepares for the colder temperatures reinforced with the construction as the pants are complete in a similar style and same print.

Image Credit: Dickies 1922

Unisex Workwear Designs
Brands can innovate on traditionally gender-specific workwear by offering unisex designs to appeal to a wider audience.
Heritage Workwear Revamp
Designers can revamp heritage workwear silhouettes with modern design elements to create fresh, new collections.
Animal Print Workwear
Businesses can incorporate animal prints in workwear collections to add a bold, fashion-forward element to traditional workwear attire.

Who This Affects Most

Fashion
The fashion industry can incorporate heritage workwear designs that are fashionable to appeal to a wider audience.
Manufacturing
Manufacturers can innovate on traditionally gender-specific workwear by offering unisex designs, adding value to their product portfolio.
Retail
Retailers can explore incorporating animal prints in their workwear collections, positioning themselves as fashion-forward and on-trend.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 39%
Activity 2%
Freshness 9%