The rate things are being encrusted in diamonds is a little ridiculous; I sure wish I had a diamond mine. The latest is offered on eBay: diamond Soccer balls. They are only 1 inch in diameter, so it's not going to cause a shortage of diamonds. They are natural diamonds that have a total weight of almost ten carats with brilliant cut.
I could see a hip, rich soccer mom buying these.
Implications - Consumers in modern society are looking for a touch of luxury in all of their products. Items that feature a glamorous element are appealing to those who want to experience exclusivity in their lives. Companies attempting to increase their appeal could focus on this.