The Devlyn Optical Store campaign compares the eyeball to a concert hall seating chart. By doing so, it implores people to not miss the spectacle of life, which is exactly what they might end up doing if their eyesight is poor. By keeping a healthy check on their eyes, they will have front row seats for much longer than the average chump.
Conceived and executed by the BBDO ad agency based in Mexico, the Devlyn Optical Store campaign was art directed by Jorge Martínez with creative direction by Antonio García and Ariel Soto. The seating charts have been arranged in such a way as to mimic the shape of an eye. Right at the stage or pupil is a show that is not to be missed.