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Summer-Ready Sportswear Editorials

The Deuces Male Model Scene Exclusive is Tennis-Inspired

— May 6, 2014 — Fashion
The 'Deuces' Male Model Scene exclusive is captured by photographer Kevin Chung's lens. Starring model newcomer Dylan Hall, this editorial highlights a range of fashion-forward menswear looks that are hand-picked by stylist Tor Matthey.

LEVI's, Robert Graham and Thomas Dean are just some of the designer labels featured in this tennis-inspired image series. The athletic fashion story highlights botanical polo prints, sock and sandal combinations and candy-colored short and blazer pairings.

The 'Deuces' Male Model Scene exclusive references tennis-inspired styling without losing sight of its high fashion sensibilities. The chic sportswear editorial embodies a youthful aesthetic that is nothing short of cool. Model Dylan plays the role of a fashionable athlete who is unafraid to showcase his vibrant and unique sense of style.
Trend Themes
1. Athletic Fashion - Disruptive innovation opportunities include creating sustainable and eco-friendly sportswear, integrating wearable technology into athletic apparel, and designing inclusive and adaptive sportswear for people with disabilities.
2. Youthful Aesthetics - Disruptive innovation opportunities include exploring gender-neutral fashion trends, incorporating streetwear elements in formalwear, and using sustainable materials to create edgy and fashion-forward looks.
3. Tennis-inspired Styling - Disruptive innovation opportunities include creating athleisurewear that seamlessly combines sports and fashion, designing technologically advanced tennis gear, and developing innovative materials for tennis apparel to enhance performance.
Industry Implications
1. Fashion - Disruptive innovation opportunities include utilising virtual reality technology for online retail, exploring the use of 3D printing in garment manufacturing, and adopting circular fashion practices to reduce waste and promote sustainability.
2. Sports - Disruptive innovation opportunities include integrating AI and machine learning into sports performance analysis, developing smart textile technologies for enhanced athletic performance, and creating personalized fitness and training programs using data analytics.
3. Photography - Disruptive innovation opportunities include using AI-powered image recognition for automated editing and retouching, integrating virtual reality into immersive photography experiences, and developing new techniques and technologies for capturing dynamic and action-packed sports photography.
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