At this year's Natural Products Expo West, a premium bioactive aloe water is being introduced as 'detoxwater.'
The 15-calorie beverages supply the body with essential electrolytes and vitamins and offer powerful hydration with the aid of ACTIValoe gel flakes. This patented technology is said to contain naturally occurring polysaccharides, which play a part in supporting the immune system, digestion, nutrient absorption, youthful skin and contribute to one's overall health. These bioactive beverages come in three flavors: Original (Lychee & White Grape), Mangaloe (Mango) and Piñamint (Pineapple & Mint).
Rather than just looking for drinks that will satisfy with a thirst for a novel flavor, many of today's health-conscious consumers are looking for drinks with purposes that go above and beyond just hydration.
What Makes This Trend Stand Out
- Bioactive Aloe Water
- Opportunity for companies to develop and market innovative beverages infused with bioactive aloe for enhanced health benefits.
- Functional Hydration Beverages
- Potential for creating functional beverages that offer more than just hydration, by including essential electrolytes, vitamins, and other beneficial ingredients.
- Flavored Detox Waters
- Demand for fruit-flavored detox water beverages that provide detoxification benefits alongside refreshing taste experiences.
Sectors Adopting This
- Beverage Manufacturing
- Beverage manufacturers can explore the production of bioactive aloe water and functional hydration drinks to cater to health-conscious consumers.
- Natural and Organic Products
- Opportunity for natural and organic product companies to develop and market detox water products infused with bioactive ingredients.
- Health and Wellness
- Health and wellness industry can capitalize on the demand for innovative beverages that provide detoxification and overall health benefits.
