Fashion house names can be foreign territory with regard to pronunciation, so fashion magazine i-D created a video to help you with your designer pronunciation.
In orderly fashion, this guide features models vocalizing designer names and can teach you to speak in an orderly manner. Some confusing fashion houses like Azzedine Alaïa are clarified by sultry models: AH’ZE’DEEN AH’LAI’AH is subtitled underneath their lips as they pronounce it. Another popular label, Moschino, is usually presumed to have a "sh" sound in it, but it is actually pronounced MO'SKEE'NO.
These designer names are commonly mispronounced, but you don't have to be a part of that group any longer. You can now sound like Anna Wintour on your next shopping trip.