Louis Vuitton is launching designer men's accessories. The pieces, designed by Virgil Abloh, are set to hit the stores for the fashion house's SS 21 collection. The line features numerous statement pieces for the male consumer, helping to normalize accessories in men's fashion.
What's unique to this line is the Abloh-designed “Zoooom With Friends” characters which adorn most of the pieces. These adorable cartoon characters add a sense of novelty and color to each of the designs, creating playful sensibilities that are unique to the brand. The collection arrives with numerous necklaces and earrings that boast a high-end but everyday look. In addition to the jewelry, the line arrives with bags, hats, sunglasses and more.
Image Credit: Louis Vuitton
What Makes This Trend Stand Out
- Men's Accessories Normalization
- Opportunity for brands to design and launch diverse options for men's fashion accessories to meet growing demand and trend.
- Playful Sensibilities Trend
- Innovative idea for fashion brands to incorporate fun and unique elements (such as cartoon characters) into their lines to attract younger customers.
- Everyday-look Jewelry
- New markets for high-end fashion jewelry that is also suitable for everyday use, expanding the industry to include more practical and versatile products.
Sectors Adopting This
- Fashion and Luxury Goods
- Luxury fashion brands have an opportunity to tap into the trend of men's accessories for additional revenue streams by branching out into new product categories.
- Jewelry
- The jewelry industry can expand their customer base by creating more gender-neutral pieces that suit a wider range of consumers.
- Design and Marketing
- Opportunity for design and marketing professionals to leverage the trend towards playful sensibilities in fashion to create unique and attractive advertising campaigns.
