Luxury brands often add value to its products simply by attaching a logo or emblem to the designs, and the Not Chanel cross body bag by Sensi Studio is an anti-designer handbag design that clearly points to the fact that it is not a real Chanel product. The tongue-in-cheek designing creatively plays on the fact that the bag is much more affordable and still just as stylish as a real Chanel bag with playful embroidery and a whimsical design.
Sensi Studio has put together a quilted version of the classic black Chanel handbag that has a much more lax and bohemian aesthetic. The bag is woven with the words "Not Chanel" stitched boldly in pink along the front. The purse also features a chain with whimsical and colorful feather embellishments.
The transparent anti-labelling speaks to consumers refuting to pay high costs for luxury products simply for the brand name.