Michael Marucci — September 29, 2006 — Luxury
References: bornrich.org
A month ago we covered the Uono Designer coffin. Now, it appears that there are multiple companies competing in the space of designer coffins. Who knew there were so many options?
Implications - For the consumer who doesn't believe that death always has to be a dreary and morbid affair, this kind of idea is both fascinating and highly appealing. Every aspect of life can be an opportunity for a business to meet a consumer desire or need, and by giving people the chance to celebrate the final frontier, companies like Uono Designer definitely stand out in the crowd. As industry niches such as this become more and more competitive, creativity will ultimately be the deciding factor in determining which brand consumers embrace.
Implications - For the consumer who doesn't believe that death always has to be a dreary and morbid affair, this kind of idea is both fascinating and highly appealing. Every aspect of life can be an opportunity for a business to meet a consumer desire or need, and by giving people the chance to celebrate the final frontier, companies like Uono Designer definitely stand out in the crowd. As industry niches such as this become more and more competitive, creativity will ultimately be the deciding factor in determining which brand consumers embrace.
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