This designer coffee water is simply boxed water that is being marketed as water that makes for the best cups of coffee or tea.
'Aquiem' is designer coffee water that is produced via a stringent purification process in which certain minerals are removed and the ones that remain or are added were decided upon by their ability to enhance the flavor of coffee. The water is free of chlorides, lead, mercury, copper, acids and zinc. The packaging that this designer water comes in is recyclable and can be turned into other paper products including tissue paper and boxes.
Despite the unconventional purpose of this water, it is certainly free of many of the potentially harmful elements that tap water tends to contain.
What's Driving This Trend
- Designer Water
- Creating designer water for specific tasks or purposes, such as enhancing flavors for coffee or tea, could create opportunities for targeted marketing and new product development.
- Purified Water
- As consumers become more health-conscious and concerned about potential contaminants in tap water, there is an opportunity for companies to develop and market purified water products like Aquiem.
- Sustainable Packaging
- With increasing emphasis on reducing waste and promoting sustainability, developing recyclable and biodegradable packaging materials for products like Aquiem could offer disruptive innovation opportunities.
Who This Affects Most
- Beverage
- Creating designer water specifically for coffee and tea could have applications within the beverage industry, potentially leading to new product offerings and enhanced flavors.
- Packaging
- The emphasis on recyclable packaging combined with the need to package purified water could open up opportunities for innovation in the packaging industry.
- Health and Wellness
- As consumers become more health-conscious, the development and marketing of purified water products like Aquiem could have disruptive potential within the health and wellness industry.
