The three-floor Louis Vuitton Townhouse inside Selfridges is a sharp-looking designer boutique that was designed by Gwenaël Nicolas. One of the most stunning elements of the space is a round glass elevator that's surrounded by a spiraling structure that spans all three floors.
On the bottom floor, the shop is home to Vuitton's leather goods, as well as a Digital Atelier, which takes the form of an interactive table where shoppers can get a peek into the history of the brand and its high-quality craftsmanship. Beyond this, the space houses a stylish range of clothing and accessories for men and women. Although the interior of the shop is quite the marvel on its own, it is also adorned with art by Barnaby Barford and Katsumi Hayakawa.
What Makes This Trend Stand Out
- Sculptural Retail Spaces
- Creating retail spaces that feature unique, sculptural focal points to provide an immersive experience for customers.
- Interactive Shopping
- Incorporating interactive elements into retail spaces to enhance the customer shopping experience.
- Art-inspired Retail Design
- Incorporating art installations and sculptures into retail design to create a memorable shopping experience.
Sectors Adopting This
- Fashion Retail
- Innovative fashion brands can incorporate unique sculptural and interactive elements into their brick-and-mortar stores to create a memorable shopping experience for their customers.
- Luxury Retail
- Designers of luxury fashion brands can use art-inspired design and high-end materials to create a unique and indulgent experience for luxury shoppers.
- Interior Design
- Interior designers can explore the use of sculptural elements and interactive installations to create dynamic and engaging retail spaces for their clients.
