The three-floor Louis Vuitton Townhouse inside Selfridges is a sharp-looking designer boutique that was designed by Gwenaël Nicolas. One of the most stunning elements of the space is a round glass elevator that's surrounded by a spiraling structure that spans all three floors.
On the bottom floor, the shop is home to Vuitton's leather goods, as well as a Digital Atelier, which takes the form of an interactive table where shoppers can get a peek into the history of the brand and its high-quality craftsmanship. Beyond this, the space houses a stylish range of clothing and accessories for men and women. Although the interior of the shop is quite the marvel on its own, it is also adorned with art by Barnaby Barford and Katsumi Hayakawa.