The Dermablend Brilliant Base is being added as a new primer from the brand that's focused on delivering skincare benefits as well as beauty support for a dual-purpose functionality.
The product is reported to illuminate and brighten the skin, while also leaving it looking refreshed and moisturized for as long as 24-hours. The primer features a blend of antioxidants including vitamins C and E, along also boasting glycerin, shea butter, niacinamide and apricot kernel oil. Priced at $35, the primer is available online and from Ulta Beauty locations.
Senior Brand Manager Angela Ferguson spoke on the Dermablend Brilliant Base saying, "Being known as a pioneer in coverage and skincaring results, Dermablend is excited to introduce Brilliant Base to their product portfolio, as it not only provides skin-first, science-based results, but also creates an effective canvas for long-lasting coverage."
Key Themes Behind This Trend
- Skin-brightening Primers
- The rise of illuminating primers with skincare benefits presents an opportunity for cosmetic brands to tap into the growing demand for multifunctional makeup products.
- Dual-purpose Beauty Solutions
- Consumers are looking for beauty products that offer both cosmetic and skincare benefits, creating a market for brands to innovate and create dual-purpose beauty solutions like the Dermablend Brilliant Base.
- Long-lasting Makeup
- The demand for long-lasting makeup products is increasing, presenting an opportunity for cosmetic brands to develop products that not only improve the skin's appearance but also last for extended periods.
Where This Applies
- Cosmetics
- The cosmetics industry can capitalize on the trend towards skin-brightening primers by creating innovative products with skincare benefits that appeal to consumers looking for multifunctional beauty solutions.
- Skincare
- The rise of dual-purpose beauty solutions presents an opportunity for skincare brands to create products that not only improve the skin's health but also enhance its appearance.
- Retail
- Retailers like Ulta Beauty can capitalize on the demand for long-lasting makeup by offering a wide range of products that offer both cosmetic and skincare benefits to attract consumers looking for dual-purpose solutions.
