Dempster’s is giving every Canadian who has a Facebook account the opportunity to be part of its new digital campaign promoting the new Zero bread. The tagline for the Dempster’s Zero bread is “It won’t just make you feel good, it’ll make you feel sexy.”
The campaign included online banners, Facebook posts and Google SEM. Everything goes back to the YouTube video entitled ‘Dempster’s Zero Bread: Zero Inhibitions.’ The video asks if you have ever dreamed about being the sexy star of your own romance novel. Viewers are able to click on the embedded links which will lead them to a dedicated Facebook page. Viewers are given one of three racy covers to choose from and they answer a very small questionnaire. They also have to ability to incorporate three Facebook friends who will be their co-stars.
You have the ability to download your love story and save, or share it on Facebook.