DeLonghi Steam Iron Ads
References: adsoftheworld
These DeLonghi Steam Iron ads really quite clever. The series of three print ads includes comparative images of t-shirt with pictures of produce on their chests.
There is an image of a fig screened on a t-shirt before and after enduring the steaming process. When the shirt is depicted as wrinkled, the fig appears like the dried up fruit you would buy pre-packaged in a store. When the shirt appears ironed, the fig is plump and juicy, as if it were just picked from the tree.
The other two images of a dried chili and a crisp bell pepper and the last is of an apricot.
There is an image of a fig screened on a t-shirt before and after enduring the steaming process. When the shirt is depicted as wrinkled, the fig appears like the dried up fruit you would buy pre-packaged in a store. When the shirt appears ironed, the fig is plump and juicy, as if it were just picked from the tree.
The other two images of a dried chili and a crisp bell pepper and the last is of an apricot.
Trend Themes
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Steaming Innovations — The use of steam technology can be further explored in other household appliances.
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Comparative Advertising — The use of comparative advertising can be utilized to demonstrate product effectiveness.
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Innovative Product Design — There is an opportunity to design household appliances that can cater to multiple functions in one device.
Industry Implications
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Home Appliances — Companies in the home appliances industry can explore the use of steam in various household devices.
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Advertising — The advertising industry can utilize comparative advertising to highlight the effectiveness of a product.
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Product Design — The use of multiple functions in one device can be explored by companies in the product design industry to create innovative household appliances.
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