EA Uses Giant Lizards to Transport Dragon Age 2 Video Game Shipments
Gemma Vardon — March 13, 2011 — Marketing
References: DragonAge & holyfragger
Shoppers across the U.K.’s high streets got more than they bargained for this week: A procession of giant lizards have been busy delivering copies of a new videogame to retailers before its release.
The 9-foot dragons took copies of Dragon Age 2 to stores in wooden carts. The medieval-style delivery by dragon was to ensure the safe receipt of the first batch of new games. It definitely surprised a few passersby to suddenly see the weird and wonderful creatures stalking the streets.
The dragons were supplied to EA by professional animal handlers to mark the launch of Dragon Age 2 on Friday March 11. The game is available on the Playstation 3, Xbox 360 and PC for anyone inspired by this delivery by dragon.
The 9-foot dragons took copies of Dragon Age 2 to stores in wooden carts. The medieval-style delivery by dragon was to ensure the safe receipt of the first batch of new games. It definitely surprised a few passersby to suddenly see the weird and wonderful creatures stalking the streets.
The dragons were supplied to EA by professional animal handlers to mark the launch of Dragon Age 2 on Friday March 11. The game is available on the Playstation 3, Xbox 360 and PC for anyone inspired by this delivery by dragon.
Trend Themes
1. Experiential Marketing - Using live animals like giant dragons in marketing campaigns to create buzz and excitement for a product launch.
2. Guerilla Marketing - Taking unconventional approaches in marketing campaigns, like delivering products with giant lizards, to stand out from the competition.
3. Innovative Product Delivery Methods - Exploring new and exciting ways to deliver products to customers, such as utilizing live animals or drones to create a unique delivery experience.
Industry Implications
1. Video Game - Incorporating unconventional marketing techniques like using giant lizards for product launch campaigns to differentiate themselves in a highly competitive industry.
2. Entertainment - Incorporating live animals or unique delivery methods to create a memorable and exciting experience for customers, like delivering movie tickets with drones.
3. Retail - Exploring innovative product delivery methods like utilizing live animals or drones to create a unique and memorable shopping experience for customers.
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