Shoppers across the U.K.’s high streets got more than they bargained for this week: A procession of giant lizards have been busy delivering copies of a new videogame to retailers before its release.
The 9-foot dragons took copies of Dragon Age 2 to stores in wooden carts. The medieval-style delivery by dragon was to ensure the safe receipt of the first batch of new games. It definitely surprised a few passersby to suddenly see the weird and wonderful creatures stalking the streets.
The dragons were supplied to EA by professional animal handlers to mark the launch of Dragon Age 2 on Friday March 11. The game is available on the Playstation 3, Xbox 360 and PC for anyone inspired by this delivery by dragon.
Why This Trend Is Growing
- Experiential Marketing
- Using live animals like giant dragons in marketing campaigns to create buzz and excitement for a product launch.
- Guerilla Marketing
- Taking unconventional approaches in marketing campaigns, like delivering products with giant lizards, to stand out from the competition.
- Innovative Product Delivery Methods
- Exploring new and exciting ways to deliver products to customers, such as utilizing live animals or drones to create a unique delivery experience.
Industries Being Reshaped
- Video Game
- Incorporating unconventional marketing techniques like using giant lizards for product launch campaigns to differentiate themselves in a highly competitive industry.
- Entertainment
- Incorporating live animals or unique delivery methods to create a memorable and exciting experience for customers, like delivering movie tickets with drones.
- Retail
- Exploring innovative product delivery methods like utilizing live animals or drones to create a unique and memorable shopping experience for customers.
