Streetwear label The Incorporated unveiled its Spring/Summer 2018 collection entitled 'DEBUT ALBUM' to follow its previous seasonal "mixtapes" capsule. The newest project intends to show the brand's progressive growth. The lookbook was set in the back on the moving van that the label used to transport its operations to Los Angeles from Seattle.
The DEBUT ALBUM collection revamps the entire idea of popular streetwear silhouettes while incorporating the influence of album concepts. The Incorporated details pieces with songs from the 60s and 70s to contrast the modern aesthetics. Some notable items from the collection are the MA-1 bomber jacket with appliqué lace details, the flannel shirt with multiple zippers and mock neck t-shirts with graphics. The entire DEBUT ALBUM collection is dropping at the end of March at select retailers and online at The Incorporated.
Image Credit: The Incorporated
What's Driving This Trend
- Album-inspired Streetwear
- Streetwear brands can incorporate music and album concepts into their clothing designs to stand out in the market
- Revamping Popular Silhouettes
- Fashion labels can experiment by revamping popular silhouettes to create unique pieces and make a statement
- Transportation-inspired Lookbooks
- Brands can create transportation-inspired lookbooks to showcase their products and add an element of novelty to their marketing strategies
Who This Affects Most
- Fashion
- Fashion brands can incorporate elements from other industries like music to create unique and innovative designs
- Music
- Music artists and labels can collaborate with fashion brands to create custom apparel collections that reflect their brand and music style
- Marketing
- Marketing agencies can suggest innovative product showcasing techniques like transportation-inspired lookbooks to their clients to differentiate their marketing campaigns from traditional methods
