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Yoga Mat Repurposing

Debrand Helps Brands Rid Their Materials in a Secure, Eco-Friendly Way

— February 20, 2012 — Social Good
Debrand is a Vancouver-based social enterprise that helps businesses recycle their branded materials -- from letterhead and banners to event uniforms -- and disposes of them in an environmentally-friendly and secure way.

"We continually work with industry leaders to develop the best long-term end-of-life solutions for all of the materials we process," Debrand explains on their website. "Finally, we share our learnings with our clients so that they can make informed purchasing decisions that will ultimately result in less waste."

One of their most recent clients was lululemon. Debrand worked with them to develop an eco-friendly yoga mat repurposing solution that transformed damaged mats into a colourful piece of art for their new Houston, Texas store.

As they describe on their Facebook page, Debrand means "the physical removal of an identifying mark from any product, material, asset or good."

Some of Debrand's other partners and clients include Nature's Path, the Vancouver Canucks, Nike, London Drugs and Visa.

Contact Information
Debrand website
Debrand on Twitter
Debrand on Facebook
Trend Themes
1. Eco-friendly Repurposing - The trend among businesses to reduce waste and environmental impact through creative and eco-friendly repurposing solutions.
2. Circular Economy - The trend towards creating a sustainable, circular economy by keeping products and materials in use for as long as possible through innovative solutions like Debrand's repurposing services.
3. Brand Recycling - The trend towards businesses taking responsibility for the waste they generate by partnering with companies like Debrand to repurpose and recycle branded materials in an environmentally-friendly way.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from eco-friendly repurposing methods like Debrand's to reduce textile waste and reduce their environmental footprint.
2. Sporting Goods Industry - The sporting goods industry can leverage circular economy principles to repurpose materials like old equipment and uniforms into new products through innovative repurposing solutions like Debrand's.
3. Event Industry - The event industry can reduce waste and environmental impact by partnering with companies like Debrand to repurpose and recycle materials used for events such as banners, signage, and uniforms.
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