Earl Sweatshirt's label DEATHWORLD unveils its latest offerings for Spring/Summer 2018 and they surround the theme of graphic prints. This is the brand's second drop following its first debut in the previous year, and it offers staple casual wear pieces. It boasts an overall etch-style graphic style all throughout the collection in addition to the label's branding accents.
The entire DEATHWORLD SS18 collection is comprised of a hoodie, crewneck sweater, long sleeve shirts, t-shirt, and shorts. The color palette is fairly neutral, with tones such as black, gray, white, and blue. A standout item from the new collection is without a doubt, the lilac purple crewneck sweater as it contrasts from the dark capsule.
Image Credit: DEATHWORLD
Key Themes Behind This Trend
- Graphic Prints
- There is an opportunity for disruptive innovation in the fashion industry to create graphic-heavy clothing items to satisfy the growing demand for unique and expressive designs.
- Etch-style Graphics
- There is potential in the printing industry to develop new printing techniques that can create high-quality etch-style graphics in clothing and other materials.
- Neutral Color Pallets
- Companies in the fashion industry can disrupt the status quo by using a more neutral color pallet for their products, as opposed to bold and bright colors.
Where This Applies
- Fashion Industry
- The fashion industry can benefit from producing graphic-heavy clothing items with a neutral color pallet that meet the demand for unique and expressive designs.
- Printing Industry
- The printing industry can disrupt the market by creating new printing techniques that can produce high-quality etch-style graphics in clothing items and other materials.
- Textile Industry
- The textile industry can offer opportunities for disruptive innovation by developing materials that can showcase etch-style graphics in clothing items and other products.
