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Record Label Cannabis Pivots

Snoop Dogg Directs Death Row Records to Death Row Cannabis

— March 6, 2023 — Pop Culture
Death Row Cannabis is the brand-new cannabis brand from the historic Death Row Records. Having recently launched, this product is a result of rapper Snoop Dogg's entrepreneurial prowess who now owns and operates the record label.

Death Row Cannabis' first foray into the industry is cannabis flower. The goods are sourced from Cali Supply Co. by AK. For those who might not be familiar, this is "a respected West Coast legacy cultivator and industry heavyweight." The packaging of Death Row Cannabis is a take on Death Row Records' iconic logo. The signature prisoner, however, is holding a joint. Additionally, Snoop Dogg plans to release diamond-infused pre-rolls in the future, which will surely allow the brand to stand out on the market.

Image Credit: Death Row Records
Trend Themes
1. Cannabis Music Synergy - The intersection of cannabis and music industries has resulted in new product lines and branding opportunities for businesses.
2. Legacy Brand Revitalization - Established brands are leveraging their cultural relevance to create new revenue streams and enter untapped markets.
3. Luxury Cannabis Products - High-end and exclusive cannabis products are emerging as a market segment catering to the affluent consumer.
Industry Implications
1. Music - Music labels and artists are exploring new revenue streams and marketing opportunities through cannabis products and branding.
2. Cannabis - The cannabis industry is expanding into luxury and exclusive product lines, gaining market share among high-end consumers.
3. Packaging - The demand for creative and unique packaging solutions for cannabis products is driving growth in the packaging industry.
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