Pyer Moss & Reebok Dropped New Colorways for the Daytona Experiment
Pyer Moss and Reebok recently dropped two new tonal iterations of the signature Daytona Experiment sneaker model for the Fall/Winter 2018 season. The new options go by the names of 'Cream' and 'Multi Suede.' The footwear model has a structure that recalls retro designs and it has a sculpted sole unit and unconventionally formed panel accents.
The Multi Suede sneakers are complete with a blend of premium black suede materials as a foundation and this is further contrasted by tan nubuck, bright pink leather, gray suede details and black crocodile skin. The heel tab is finished in rubber materials in a clean white tone along with a leather tongue tab to have the bold uppers stand out. Branding details of Pyer Moss are found in the form of a bright yellow stripe.
The Cream colorway is constructed from white and cream leather materials across its uppers with a Celtics green branding detail and heel tab done in rubber. As for branding accents, there are touches of red at the tongue and toe that recall Reebok, rounded out with a transparent outsole. Both sneaker options are complete with metallic gold lacing tips.
The Multi Suede sneakers are complete with a blend of premium black suede materials as a foundation and this is further contrasted by tan nubuck, bright pink leather, gray suede details and black crocodile skin. The heel tab is finished in rubber materials in a clean white tone along with a leather tongue tab to have the bold uppers stand out. Branding details of Pyer Moss are found in the form of a bright yellow stripe.
The Cream colorway is constructed from white and cream leather materials across its uppers with a Celtics green branding detail and heel tab done in rubber. As for branding accents, there are touches of red at the tongue and toe that recall Reebok, rounded out with a transparent outsole. Both sneaker options are complete with metallic gold lacing tips.
Trend Themes
1. Retro Mixed-material Sneakers - Disruptive innovation opportunity: Incorporating unconventional formed panel accents for a unique retro design.
2. Premium Black Suede Materials - Disruptive innovation opportunity: Using contrasting materials like tan nubuck, bright pink leather, gray suede, and black crocodile skin for a visually striking sneaker design.
3. Transparent Outsole - Disruptive innovation opportunity: Introducing transparent outsoles to showcase branding details and add a modern touch to sneaker designs.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporating retro designs and unconventional materials into sneaker collections to attract fashion-forward consumers.
2. Footwear - Disruptive innovation opportunity: Experimenting with sculpted sole units and unique panel accents for sneaker models to stand out in the competitive footwear industry.
3. Sportswear - Disruptive innovation opportunity: Collaborating with fashion brands to create visually striking sneakers that merge retro aesthetics with modern athletic performance.
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