David McGillivray Turns the Alphabet into a Heavy Load

 - Jun 13, 2012
References: davidmcg & visualnews
This could be classified as the Stonehenge in the world of typography where designer David McGillivray uses concrete as his choice of material.

It's one heck of a robust typeface that is crafted with sturdy materials to create a modular alphabet. The entire alphabet is made using seven distinct shapes that are arranged into a symbolic glyph, which takes form of items from ancient times.

McGillivray's concrete typography series takes inspiration from the Brutalist architecture in the City of London. He merges the two practices of typography and architecture, using a pre-fab style kit of shapes to create the letters. Everything is concrete and nothing has been modified in the photographs. This set of letters is different from other typography methods, which use graphic illustrations, food and other sources of materials; David McGillivray uses concrete to spell out a heavy statement.