This could be classified as the Stonehenge in the world of typography where designer David McGillivray uses concrete as his choice of material.
It's one heck of a robust typeface that is crafted with sturdy materials to create a modular alphabet. The entire alphabet is made using seven distinct shapes that are arranged into a symbolic glyph, which takes form of items from ancient times.
McGillivray's concrete typography series takes inspiration from the Brutalist architecture in the City of London. He merges the two practices of typography and architecture, using a pre-fab style kit of shapes to create the letters. Everything is concrete and nothing has been modified in the photographs. This set of letters is different from other typography methods, which use graphic illustrations, food and other sources of materials; David McGillivray uses concrete to spell out a heavy statement.
Key Themes Behind This Trend
- Concrete Typography
- Designers can explore the use of concrete as a medium for typography, creating bold and robust typeface designs.
- Modular Alphabet
- The use of modular shapes to create an alphabet offers a customizable and interchangeable design approach to typography.
- Brutalist-inspired Design
- Brutalist architecture can inspire design elements in typography and other industries, incorporating raw and rough materials in design.
Where This Applies
- Advertising
- Advertising agencies can incorporate concrete typography to create eye-catching and memorable advertisements.
- Architecture
- Architects and designers can explore the use of modular shapes and raw materials such as concrete for building design, inspired by Brutalist architecture.
- Product Design
- Product designers can incorporate Brutalist-inspired design elements and raw materials into their products for a unique and edgy aesthetic.
