AMBUSH rings in the new year with a collection of special Daruma Dolls. These are a symbolism of good luck and perseverance in Japanese culture. These dolls are round, hollow, and usually red, given as gifts as a wish of luck for whatever endeavour.
Traditionally, the dolls have blank eyes as one of the eyes is to be filled once a goal is set and the other filled in when the goal has been reached. The AMBUSH dolls also leave both eyes blank for owners to fill them in accordingly. The colors of the Daruma Dolls are offered in silver, white, or gold, rather than the traditional red. Branding can be found on the back reading "AMBUSH" and the front is detailed with tortoises, cedar trees, and cranes to represent peace and longevity.
Image Credit: AMBUSH
Why This Trend Is Growing
- Traditional Cultural Symbols
- Incorporate traditional symbols and practices into modern designs for a unique cultural offering.
- Customizable Products
- Offer products that allow for personalization and customization by the consumer.
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- Emphasize the importance of locally made products and craftsmanship in a global market.
Industries Being Reshaped
- Retail
- Create product lines that celebrate cultural traditions and appeal to a diverse customer base.
- Crafts
- Combine traditional craftsmanship with modern design for unique and appealing products.
- Personal Gifting
- Target customers who value personalized and meaningful gifts for celebrating life events and milestones.
