Jordan Brand reveals another tonal iteration of the signature Air Jordan 1 Low sneaker model with the Dark Concord colorway to join the roster. The sneaker is made from traditional leather materials throughout the upper and has black making up most of the silhouette.
It continues along the laces over the forefoot and the rubber outsole unit as well. The Dark Concord color has been seen in the past, decorating silhouettes such as the Air Jordan 12 -- this hue can be seen making up the Swoosh on the lateral side of the shoe and at the toe box. It rests on a white midsole foundation and Taxi yellow makes up the rest of the branding.
Image Credit: Nike
Key Themes Behind This Trend
- Leather Sneaker Trend
- Increased demand for high-quality leather sneakers presents an opportunity for brands to innovate with new leather materials, designs, and customization options.
- Tonal Colorways Trend
- The popularity of monochromatic, tonal colorways in sneakers suggests an opportunity for brands to experiment with bold and unconventional colors to stand out in a crowded market.
- Heritage Sneaker Revival Trend
- Retro-inspired, heritage sneaker models like the Air Jordan 1 are gaining popularity, presenting opportunities for brands to leverage nostalgia and offer modern updates on classic designs.
Where This Applies
- Footwear Industry
- Companies in the footwear industry can capitalize on the demand for high-quality, stylish sneakers by investing in new leather materials and experimenting with bold colors and classic designs.
- Fashion Industry
- The trend towards tonal colorways in sneakers presents opportunities for fashion brands to incorporate monochromatic looks into their apparel lines, or collaborate with footwear brands on custom designs.
- Sports Industry
- With the increasing popularity of heritage sneaker models like the Air Jordan 1, sports brands can tap into the growing nostalgia trend by releasing updated versions of classic sneakers for both athletes and casual wearers.
