Chocolate-Covered Plantain Chips

Trader Joe’s Dark Chocolate Drizzled Plantain Chips are Sweet

If you're looking for a snack that delivers on crunch, but is sweeter than a potato chip, Trader Joe's new Dark Chocolate Drizzled Plantain Chips are the perfect fix.

Trader Joe's is no stranger to plantain-based snacks, however, the chain has usually specialized in savory varieties such as its Jerk Style Plantain Chips. Now, the brand is catering to those with a sweet tooth with its new Dark Chocolate Drizzled Plantain Chips. These slightly sweet chips consist of round, bite-size slices of plantain that have been cooked in sunflower oil to give them a delightful crunch. The plantain slices are then drizzled with dark chocolate and sprinkled with a tiny bit of sea salt to achieve the perfect balance of sweet and salty.

Image Credit: Trader Joe's

Sweet Plantain Snacks
With increased demand for healthier snack options, there is a disruptive innovation opportunity for the creation of sweet plantain snacks to cater to those looking for a satisfying, yet healthy snack.
Dark Chocolate Snacks
As consumers become increasingly interested in the health benefits of dark chocolate, there is a disruptive innovation opportunity for the creation of more sweet and savory snacks featuring dark chocolate.
Plant-based Snacks
As demand for plant-based products continues to rise, there is a disruptive innovation opportunity for the creation of more plant-based snack options like Trader Joe's plantain chips.

Where This Applies

Food and Beverage
As the food and beverage industry adapts to changing consumer preferences for healthier snacking options, innovative plant-based snacks will have disruptive potential to meet the demand.
Health and Wellness
The health and wellness industry can leverage the increased demand for dark chocolate as a healthier alternative to traditional milk chocolate sweet snacks to create new products.
Retail
Retailers in the food sector could take advantage of the disruptive innovation opportunity presented by the higher demand for plant-based snacks and healthy snacking options by offering more diverse options, particularly amidst the rise of online shopping.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 26%
Activity 40%
Freshness 10%