KIA Issued Optical Illusion Ads to Highlight Dangers on the Road

 - Jun 7, 2014
References: guertlerbachmann & designtaxi
There are many dangers on the road that drivers have to look out for, be it pot holes, other cars or even pedestrians. Drivers must be wary of their surroundings at all time, because if they take their focus off the road for a mere moment their fate can completely change -- or they can change someone else's fate. Gürtlerbachmann, a Germany-based advertising agency, created a series of ads for KIA car manufactures to shed light on such matters.

The ads uniquely gain attention through their optical illusion-infused designs. Each optical illusion, which is made up of black-and-white diagonal lines, conceals a hidden message that is visible upon a double take. The ads deceivingly spell out words that are hidden dangers on the road. Some examples include the words "rock," "tree" and "deer."