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'Jackass' Casting Calls

Steve-O, Lil' Kim and Steve Wozniak Join 'Dancing With the Stars' Season 8

— February 9, 2009 — Pop Culture
For fervent fans, "Dancing with the Stars" Season 8 is poised to begin with an incredibly motley crew. There will be Lil' Kim, Steve-O, Belinda Carlisle, former NFL player Lawrence Taylor, Denise Richards, and Nancy O'Dell from "Access Hollywood." Maksim Chmerkovskiy, Karina Smirnoff and Julianne Hough will also return to the show.

There are also a number of casting firsts for "Dancing with the Stars" Season 8. Apple co-founder Steve Wozniak has signed on, as has Olympic gymnast Shawn Johnson, who at 17 will be the youngest contestant ever. And singer Jewel and her rodeo star husband Ty Murray will be the first-ever real-life couple to compete against each other.

Click through the slideshow above to check out competitors from "Dancing with the Stars" Season 8.
Trend Themes
1. Reality TV - Disruptive innovation opportunities for emerging players in reality TV could stem from diverse casting and unique themes from different lifestyles and cultures.
2. Celebrity Endorsement - Disruptive innovation opportunities for companies using celebrity endorsement to market their products or services can leverage publicity generated from reality TV shows, such as Dancing with the Stars Season 8, for increased brand awareness.
3. Cross-industry Collaboration - Disruptive innovation opportunities for cross-industry collaborations can stem from collaborations between film, music, and sports industries that spotlight major personalities who could become a major brand influencer.
Industry Implications
1. Entertainment - With the growing demand for unscripted reality shows and diverse casting for the entertainment industry, new opportunities arise for both established and emerging players to develop new themes and formats for reality TV shows.
2. Fashion - Fashion and design industry players have opportunities to create new products with fashion trends portrayed on popular reality TV shows such as Dancing with the Stars Season 8 that celebrities wear while competing.
3. Food and Beverage - Food and beverage industry players can leverage the diverse audience that reality TV shows such as Dancing with the Stars Season 8, attracts for product placements, promotions, and endorsements for an increased market share.
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