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The Dan Nelson Swiss Army Knife Ad Shows 'Everything's Inside'

 - Jun 30, 2010
References: dannelsoncreative & notcot.org
This new Dan Nelson Swiss Army Knife ad illustrates perfectly the concept behind Swiss Army Knife—everything you could possibly need (tool-wise) is inside the classic compact pocket knife.

The image features a tool board with a bunch of shadows of where tools used to be and then one hanging Swiss Army Knife. The ad is pretty self explanatory and clever. The Dan Nelson Swiss Army Knife ad is in your face and doesn’t compare to other similar products in the process. Clever, witty and funny, this ad as it all.