High-Energy Athlete Partnerships

This Dak Prescott adidas Commercial Features Rapper Desiigner

This Dak Prescott adidas commercial is full of energy, which comes from its implementation of a motivational dialogue, as well as the catchy rap track that flows in the background.

The music that's paired with it is a remix of Desiigner's hit song 'Panda,' which introduces the Dallas Cowboys' quarterback as he runs up the stairs of an empty stadium. He goes on to explain the struggles he's faced in becoming the athlete he is today, motivating his audience to never give up and to face the doubts they're met with head-on.

In true Texas fashion, the Dak Prescott adidas commercial is highly patriotic, with the American flag proudly featured throughout. At the end, the New York rapper is shown with the quarterback in the studio.

Motivational Dialogue in Advertisements
Opportunity for brands to use motivational dialogue in advertisements to inspire and connect with audiences
Music Remixes in Advertisement Campaigns
Opportunity for brands to incorporate popular music remixes in advertisement campaigns for added energy and appeal
Patriotic Elements in Ads
Opportunity for brands to incorporate patriotic elements in advertisements to appeal to patriotic consumers

Industries Being Reshaped

Sports Apparel
Sports apparel brands can leverage motivational dialogue and music remixes in their advertisements to promote their products
Music and Entertainment
Music and entertainment industry can explore partnerships with brands to provide remixes for advertisement campaigns
Advertising and Marketing
Advertising and marketing agencies can help brands incorporate patriotic elements in their advertisements to enhance their brand image
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 9%
Activity 31%
Freshness 8%