Supergoop is expanding its innovative sun care product portfolio with the Daily Dose serum, which was created to make Vitamin C as low-maintenance as possible. While revered as a hero skincare ingredient, Vitamin C is notoriously difficult to work with due to its stability as an ingredient. The first-of-its-kind Vitamin C serum with SPF 40 boasts a lightweight, milky texture and it's contained within an airless pump to shield the ingredients from light damage.
Daily Dose boasts a 14% concentration of Vitamin C, which comes from 10% of a pure, oil- and water-soluble form called ethyl ascorbic acid and 4% Kakadu plum. In development, Supergoop found that Vitamin C and SPF are a synergistic pairing, as Vitamin C helps SPF survive on skin; when applied together, Vitamin C is not exposed to the sun immediately.
Image Credit: Supergoop
Why This Trend Is Growing
- Vitamin C Serums
- Companies can capitalize on Vitamin C's benefits and overcome its stability issues by pairing it with other ingredients, such as SPF.
- SPF Products
- The addition of innovative ingredients, like Vitamin C, to SPF products can increase their effectiveness and appeal to consumers.
- Airless Packaging
- Airless packaging, like Supergoop's Daily Dose serum, can protect sensitive ingredients and offer a longer shelf-life, providing an opportunity for product differentiation.
Industries Being Reshaped
- Skincare
- Skincare companies can develop new products with synergistic ingredients, like Vitamin C and SPF, to promote healthier skin and address consumer needs for low-maintenance products.
- Sun Care
- Sun care companies can develop products, like SPF serums, that offer higher protection and additional benefits to appeal to a wider range of consumers.
- Packaging
- Companies specializing in packaging can develop new airless packaging solutions to protect sensitive ingredients and extend the shelf-life of products, creating a competitive advantage.
