The retro dad sneaker is commemorated in a contemporary silhouette by English sportswear label Umbro. The Bumpy features a chunky sole that is available in all-black or all-white with subtle hits of color on the heels and the sides. The Bumpy also sports a leather upper with strategic mesh paneling.
Umbro styles its new model with high-waisted denim, bold fabric belts, tracksuits and branded white T-shirts. The overall look reminds millennials of their dads in the 90s and perhaps the nostalgic factor of the dad sneaker, styled with the excessively retro outfit, is contained within childhood memories.
The Bumpy dad sneaker dropped exclusively in South Korea on March 9th. Its timeless design, chunky exterior and accessible colorway caused it to sell out in just three days.
Dad Sneaker Lookbooks
More Stats +/-
Millennial Pink Chunky Sneakers
Bubbly Footwear Campaigns
Wavy Futuristic Sneakers
Exclusive Suburban Pop-Up Shops
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.