CVS Pharmacy enlisted the help of Dragon Rouge for the packaging and label design of its new line of CVS face masks. The line is now adorned with large vegetable graphics that promote the wholesome and organic ingredients used in each bottle.
The packaging design also incorporates soft color schemes that are paired with bolder accents. For example, the cucumber facial mask bottle is a pleasant light green color with its name written across it in large, dark green font. There are two slices of cucumber sitting at the top of the label and a single slice near the bottom.
While not all of the of line's skincare products are made using vegetables, they all feature a consistent brand identity. An example of another product is CVS Pharmacy's deep sea mineral mask that is labeled with long pieces of seaweed. Each package creates a cohesive brand image for the CVS face masks range and is earthy in its overall feel.
Key Themes Behind This Trend
- Eco-friendly Packaging
- Opportunity to use sustainable and visually appealing packaging materials to promote organic and natural products.
- Branding with Nature
- Utilizing images of vegetables and natural elements to create a cohesive and earthy brand identity.
- Visual Storytelling
- Leveraging visual elements on packaging to communicate the key ingredients and benefits of the skincare products.
Where This Applies
- Retail and Packaging
- Opportunity for retailers to adopt eco-friendly packaging practices and create visually appealing product designs.
- Beauty and Skincare
- Incorporating nature-themed branding and storytelling on packaging to attract eco-conscious consumers.
- Health and Wellness
- Using visual cues and eco-friendly packaging to communicate the natural and organic ingredients in skincare products.
