This $2,500 BlackBerry comes with a warranty and a 'Gold Certificate.' British gold-embellishing company Goldgenie is selling a customized BlackBerry 10 that is exquisitely coated in 24-carat gold or rose gold.
The generic black or white is not enough of a choice for some luxury lovers. This customized BlackBerry Q10 comes with gold-plated rims, bezel and panel below the keypad. It is delivered in a luxurious wooden box case.
The pre-packaged phones can be purchased online. It is also possible to drop off to get any item customized, if preferable. Goldgenie gold-plates several other models of electronics, such as iPhones and iPads.
Gold-plating is a bit different from phone bedazzling -- gold has a connotation and element of preservation. Goldgenie states it has plated everything from roses to game consoles, not just electronics. Gold-plating is also a popular choice for celebrities like the Beckhams, Elton John and Denzel Washington, who are all clients of Goldgenie.
Key Themes Behind This Trend
- $2,500 Gold-plated Smartphones
- Opportunity for luxury customization of high-end electronic devices to appeal to affluent customers.
- Luxury Customization
- Increasing demand for customized technology to create unique and exclusive experiences for consumers.
- Gold-plating as Preservation
- The application of gold-plating to products extends beyond technology, demonstrating an opportunity to leverage gold's connotation of preservation in various industries.
Where This Applies
- Consumer Electronics
- Leverage the growing trend of customized, high-end electronics to meet the needs of affluent consumers.
- Luxury Goods
- Opportunity for gold-plated customization of high-end products to enhance the luxurious experience for affluent customers.
- Floristry and Home Décor
- Gold-plating of flowers and home décor items can create unique and glamorous products, catering to the demand for uniqueness and exclusivity.
