This customizable mattress is described as the hypothetical love child of Sleep Number and Casper. Currently crowdfunding on Indiegogo, the Kutson Mattress is "the only mattress-in-a-box brand that offers dual side customization and at home modification capabilities." This means sleepers can adjust the firmness of the mattress on their side of the bed.
The foam mattress's modular design enables you to achieve nine different comfort levels with soft, medium and firm support layers. This allows sleepers to come up with their own personalized layer combination and get the perfect feel for their bed. The mail order bed not only takes into account individual comfort preferences, it also makes the delivery and purchase of a customizable mattress less complicated and more affordable.
Key Themes Behind This Trend
- Customizable Mattresses
- Opportunity for mattress brands to offer personalized sleeping experiences by allowing customers to customize the firmness and comfort of their mattresses.
- Modular Design
- Potential for furniture and home furnishing industries to incorporate modular design in their products, enabling customers to easily modify and customize their furniture.
- Direct-to-consumer Bed-in-a-box
- Disruptive innovation opportunity for mattress companies to offer convenient and affordable direct-to-consumer bed-in-a-box options, simplifying the purchasing and delivery process.
Where This Applies
- Mattress Industry
- Innovation opportunity for mattress companies to create customizable bed options, allowing customers to individually adjust the firmness and support of their mattresses.
- Furniture Industry
- Potential for furniture manufacturers to embrace modular design, enabling customers to modify and customize their furniture for their specific needs and preferences.
- E-commerce Industry
- Opportunity for e-commerce platforms to support the growth of direct-to-consumer bed-in-a-box brands, offering convenient and affordable mattress purchasing options.
