Customizable Couch Seating

The 'Ottoman' by Scholten & Baijings Lets Users Choose How to Sit

Scholten & Baijings offers consumers a customizable couch sitting experience with its latest collection entitled the 'Ottoman' that has no specific sitting style. This allows consumers to personalize the way they interact with the movable and sit in a position that is most comfortable to them. The flexibility of the couch gives home owners much more freedom to personalize the piece to their needs.

The 'Ottoman' collection contains an array of modern chairs, footstools, couches and low coffee tables that can be used to accommodate a variety of spaces with ample seating. Users can sit, lay or recline however they please in the muted pastel and gray movables that focus on providing comfortable and cushioned seats with curved forms. The focus on curves allows the movable to be enjoyed from all angles without any obstructive or sharp edges.

Customizable Seating
Companies can create customizable seating options for their customers allowing them to personalize their experience.
Flexible Furniture
By offering flexible and multifunctional furniture, companies can appeal to a wider range of customers and adapt to changing needs.
Curved Designs
Using curved designs in furniture can provide comfortable seating from all angles and add an element of style to traditional pieces.

Where This Applies

Furniture
The furniture industry can capitalize on the trend of customizable and flexible seating to cater to customer needs and preferences.
Interior Design
Interior designers can use customizable and flexible seating options to create unique and personalized spaces for their clients.
Home Decor
Home decor businesses can offer customizable furniture options to complement their existing decor and meet the unique needs of their customers.
SCORE
3.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 26%
Freshness 8%