Gone are the days of expensive orthopedic insoles with adidas' new 'Futurecraft' custom-fit shoes. The 'Futurecraft' is a 3D-printed sole that uses a layered latticework design that mimics a runner's footprint.
While it is just a prototype for now, the future process for creating these custom-fit shoes will be an interactive experience for the consumer. Upon arrival at an adidas store location, your feet will be 3D-scanned, the sensors taking in unique pressure points and arches that are particular to the individual's foot. Using this footprint scan, the 3D-printer will then create a custom-tailored sole to be used in the production of the lightweight sneaker.
Their latticework design makes them extremely breathable and flexible -- perfect for sports and running. The finished product will result in more supportive running shoes that are orthopedic without the price tag.
Key Themes Behind This Trend
- Custom-fit Shoes
- The trend of custom-fit shoes offers an opportunity for brands to provide personalized products based on an individual's foot characteristics.
- Interactive Retail Experiences
- The rise of interactive foot scanning and 3D-printing technologies in retail stores opens up opportunities for brands to offer unique and personalized shopping experiences.
- Lightweight Orthopedic Footwear
- The trend of lightweight orthopedic footwear presents opportunities for brands to develop supportive shoes that offer comfort and functionality without a high price tag.
Where This Applies
- Footwear
- The footwear industry can leverage the trend of custom-fit shoes to create innovative products that cater to individual foot characteristics.
- Retail
- The retail industry can embrace interactive foot scanning and 3D-printing technologies to enhance the shopping experience and provide personalized products.
- Sports and Athletics
- The sports and athletics industry can tap into the trend of lightweight orthopedic footwear to design high-performance shoes that prioritize support, breathability, and flexibility.
