Jack Daniel's is now launching a new program called the 'Personal Collection' that gives consumers the chance to have a custom whiskey barrel crafted specifically for them.
Consumers are able to work with a Master Distiller from Jack Daniel's in order to tailor the creation of a signature drink with Jack Daniel’s Single Barrel Select. The experience involves whittling down the options available by tasting a set of flavorful samples or visiting the distillery in Lynchburg and selecting a limited-edition barrel.
The barrels that are set aside to be used for the Personal Collection are set to be stationed at the top of Jack Daniel's warehouse, which means that they will have the the most protected from extreme temperatures, resulting in a more colorful and flavorful end product.
Bespoke Whiskey Barrels
More Stats +/-
Swarmed Booze Ads
Rich Inebrient Candles
Musical Whiskey Deliveries
Fiery Whiskey Campaigns
Spicy Caramel Sauces
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Jack Daniel's 'Personal Collection' Prepares Custom Whiskey Barrels
- By: Laura McQuarrieAug 4, 2016