The 'Beton' custom shoe soles have been created by Ilyas Darakchiev as an aftermarket outsole for the Adidas TR7 sneakers that provide an angular styling for the otherwise simply footwear. The proof-of-concept has been crafted by the designer using modeling clay and shows strong promise as being a way to give the footwear a completely different persona, if desired. This opens up new potential for sneaker modifiers who are looking for a way to further enhance their footwear using aftermarket solutions .
The 'Beton' custom shoe soles also identify how footwear could perhaps be changed according to the seasons or weather conditions to limit the number of shoes that a consumer needs to own. This correlates with the recent advent of all-weather sneakers as consumers seek to wear casual styles year-round.