Would you like a custom-made magazine for your flight from Heathrow? HSBC, a banking giant, is offering the service to passengers for a limited time. You browse for a cover that appeals to you, then browse for articles, which are printed individually. When you have assembled your reading material, an HSBC rep will bind your custom magazine while you wait.
Implications - Airlines continue to look for creative ways to make long flights enjoyable for customers. Private TV screens and additional leg room have worked well, but with this magazine idea, consumers are getting a custom package. Even though this is a one-time service, it is still a good idea for airlines to consider launching a project dedicated to custom entertainment. Innovations like this would greatly enhance the in-flight experience.