Rather than selling a small amount of ready-to-use curry by the jar, Woodland Foods is introducing a new range of dry curry starters at the Winter Fancy Food Show that only need the addition of water.
The just-add-water sauces are made with a base of sweet coconut milk powder and other traditional ingredients to make varieties such as: Goan Coconut Curry, Indonesian Rendang, Jamaican Coconut Curry, Thai Coconut Green Curry and Thai Coconut Red Curry. Some of the fragrant ingredients that can be found in the range include: lemongrass, green chiles, ginger and lime leaves.
As many consumers are now looking for globally inspired products to enhance their at-home meals, products like these curry starters are being favored for their authentic ingredient and ability to be quickly prepared.
What Makes This Trend Stand Out
- Globally Inspired Products
- The demand for globally inspired products like dry curry mixes is increasing as consumers look for authentic ingredients to enhance their at-home meals.
- Convenience and Quick Preparation
- Dry curry mixes that only require the addition of water offer a convenient and time-saving option for consumers who want to make flavorful sauces.
- Alternative to Ready-to-use Products
- The introduction of dry curry starters provides an alternative to traditional ready-to-use curry sauces, offering versatility and customization to consumers.
Sectors Adopting This
- Food and Beverage
- The food and beverage industry can capitalize on the trend of dry curry mixes by offering a wider range of globally inspired products and instant sauce options.
- Spices and Seasonings
- The spices and seasonings industry can explore the development of dry curry mixes and expand their product offerings with convenient and easy-to-use curry starters.
- Meal Kit Delivery
- The meal kit delivery industry can incorporate dry curry mixes into their meal kits, providing customers with a quick and hassle-free way to make flavorful curry sauces at home.
