The onset of summer can be a listless time, as the Current/Elliott Spring 2012 lookbook shows. As the days get nicer, people want to get out of the house, but they are either still stuck in a winter funk or there are no real activities to distract them yet—other than looking good, of course. Primped and ready to enjoy life, the models in the Current/Elliott Spring 2012 catalog are nevertheless restlessly bored.
Designed by Los Angeles-based fashion duo Emily Current and Meritt Elliott, the Current/Elliott Spring 2012 denim collection reflects this lazy Sunday mood beautifully. Softly feminine with floral print, Victorian-inspired accents and a pastel palette, the pieces are casually chic; perfect to lounge around the house in.
What's Driving This Trend
- Lazy Sunday Fashion
- Fashion companies can capitalize on the trend of relaxed, effortlessly chic clothing styles that reflect a laidback weekend aesthetic.
- Summer Doldrums
- Opportunities arise for businesses to offer unique and engaging experiences that combat the onset of boredom during the summer.
- Indoor Activities
- Businesses can innovate and offer indoor activities and entertainment to keep people engaged and happy during the summer months.
Who This Affects Most
- Fashion
- Fashion companies can invest in the development of clothing collections that offer an effortless, relaxed look.
- Entertainment
- Indoor entertainment industries, such as arcades or movie theaters, can provide escape from the summer doldrums by offering immersive experiences.
- Hospitality
- Hotels and resorts can offer unique and engaging experiences, such as indoor activities and retreats, that keep guests entertained and happy during summer months.
