Modernist Paper Holders

Nendo's Cubic Rubber Band Reinvents the Age-Old Invention

Nendo's cubic rubber band is an accessory that reinvents the item that first appeared in the 1600s. The English invention is injected with a dose of Japanese design and is transformed into a cubic accessory that is available in black, white and blue colors.

When using traditional rubber bands, many find the accessories too expandable and find that they get looser and looser over time. Nendo's cubic rubber bands are less expandable than their circular counterparts and feature a look that design lovers are sure to appreciate.

The geometric rubber band accessories are sculptural and are easier to find when searching through a messy drawer. They serve as the perfect paper holder and are sold in a set of three pieces.

Geometric Rubber Band Accessories
Design a new range of sculptural rubber band accessories that are less expandable and more visually appealing than traditional circular rubber bands.
Messy Drawer Organization
Invent innovative paper holders or storage solutions that are easy to find and help organize messy drawers.
Cultural Fusion in Design
Combine design influences from different cultures to create unique and innovative products, like injecting Japanese design into an English invention.

Who This Affects Most

Office Supplies
Introduce modern and artistic office supplies that cater to design lovers and provide functional solutions.
Storage and Organization
Develop innovative storage and organization products for drawers and workspaces that enhance efficiency and convenience.
Cross-cultural Design
Explore the opportunities of incorporating design elements from different cultures to create novel products and appeal to diverse markets.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 40%
Freshness 8%