At the Whole Foods Market in Harlem, Manhattan, shoppers can grab a Cuban sandwich to go thanks to the newly introduced 'CUBAN.' The sandwich stand serves up the Caribbean island's classic pressed sandwiches in a pre-made format, heating them up in a panini press on the spot so that shoppers can eat the sandwich as intended.
Whole Foods' CUBAN offers up several varieties of Cuban sandwiches. These include classics like roasted pork shoulder and ham, braised beef and chimichurri, and a modified Cubano called the Faux-bano that features avocado. The sandwiches also come with sides like Cuban black beans and rice or mojito slaw. They're served up in to-go containers, so consumers can eat while they're shopping or they can opt to pack them up and save them for when they finish their trip.
What Makes This Trend Stand Out
- Convenience-driven Pre-made Foods
- There is an opportunity for food retailers to offer pre-made foods that cater to consumers' need for convenience.
- Ethnic-inspired Fast Food
- Fast food establishments can tap into the popularity of ethnic cuisine by offering authentic and convenient options like Cuban sandwiches.
- In-store Dining Experience
- Retail stores can enhance the shopping experience by offering in-store dining options, allowing customers to enjoy their meal while they shop.
Sectors Adopting This
- Grocery Retail
- Grocery retailers can capitalize on the demand for convenient food options by introducing pre-made food stands like the Cuban sandwich stand at Whole Foods.
- Fast Food
- Fast food chains can introduce ethnic-inspired options like Cuban sandwiches to attract a broader range of customers and provide a unique dining experience.
- Retail
- Retail stores can differentiate themselves by incorporating in-store dining options, creating a more enjoyable shopping experience for customers.
