The Tiffany & Co. CT60 DLC Watch Breaks Brand Tradition
Michael Hemsworth — July 27, 2017 — Fashion
Tiffany & Co. is a brand associated with that signature blue, lots of sterling silver and diamonds, but the Tiffany & Co. CT60 DLC Watch deviates in order to offer gentlemen a demure timepiece option. Keeping a completely monochromatic aesthetic, the watch features a stainless steel case that has been coated with black DLC and a white metal appliqué that is finished with a date window at the bottom and accompanying dials.
The Tiffany & Co. CT60 DLC Watch comes in two variations including the 40mm time-only style and the 42mm chronograph in order to satisfy preferences for more simplicity or functionality, respectively. The timepiece features a black and gray material strap in order to add softness and an unexpected level of casualness to the high-end timepiece.
The Tiffany & Co. CT60 DLC Watch comes in two variations including the 40mm time-only style and the 42mm chronograph in order to satisfy preferences for more simplicity or functionality, respectively. The timepiece features a black and gray material strap in order to add softness and an unexpected level of casualness to the high-end timepiece.
Trend Themes
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Monochromatic Watch Design — Designing watches with all components in the same color presents an opportunity for luxury brands to offer more demure options for their customers.
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Functional and Non-functional Watch Styles — Offering watches with a variety of functions and design features allows luxury brands to appeal to customers with different preferences.
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Material Experimentation for Watch Straps — Exploring the use of unexpected materials for watch straps presents an opportunity for luxury brands to add a unique touch to their timepieces.
Industry Implications
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Luxury Watchmaking — The luxury watchmaking industry can benefit from exploring innovative design features to appeal to a wider range of customers.
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Jewelry Design — Jewelry designers can expand their product offerings and customer base by incorporating watchmaking into their brand portfolio.
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Fashion and Accessories — Fashion and accessories brands can add luxury timepieces to their lineup and differentiate themselves from competitors by experimenting with innovative design features.
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