Rugged Jewelry Brand Timepieces

The Tiffany & Co. CT60 DLC Watch Breaks Brand Tradition

Tiffany & Co. is a brand associated with that signature blue, lots of sterling silver and diamonds, but the Tiffany & Co. CT60 DLC Watch deviates in order to offer gentlemen a demure timepiece option. Keeping a completely monochromatic aesthetic, the watch features a stainless steel case that has been coated with black DLC and a white metal appliqué that is finished with a date window at the bottom and accompanying dials.

The Tiffany & Co. CT60 DLC Watch comes in two variations including the 40mm time-only style and the 42mm chronograph in order to satisfy preferences for more simplicity or functionality, respectively. The timepiece features a black and gray material strap in order to add softness and an unexpected level of casualness to the high-end timepiece.

Monochromatic Watch Design
Designing watches with all components in the same color presents an opportunity for luxury brands to offer more demure options for their customers.
Functional and Non-functional Watch Styles
Offering watches with a variety of functions and design features allows luxury brands to appeal to customers with different preferences.
Material Experimentation for Watch Straps
Exploring the use of unexpected materials for watch straps presents an opportunity for luxury brands to add a unique touch to their timepieces.

Sectors Adopting This

Luxury Watchmaking
The luxury watchmaking industry can benefit from exploring innovative design features to appeal to a wider range of customers.
Jewelry Design
Jewelry designers can expand their product offerings and customer base by incorporating watchmaking into their brand portfolio.
Fashion and Accessories
Fashion and accessories brands can add luxury timepieces to their lineup and differentiate themselves from competitors by experimenting with innovative design features.
SCORE
2.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 25%
Freshness 8%

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