Digital Air Fryer Kits

CRUX x Marshmello Want Home Chefs to Know That #YOUCANAIRFRYTHAT

Earlier this month, American music producer and culinary enthusiast Marshmello relaunched his cooking show (Cooking With Marshmello) and now, CRUX x Marshmello are partnering to release digital air fryer kits featuring patent-pending TURBOCRISP technology for 50% faster cooking. These new kits are being introduced to home cooks everywhere with the message that #YOUCANAIRFRYTHAT.

Suitable for both sweet and savory applications, these digital air fryer kits are affordably priced and support creativity in the kitchen. Inside the CRUX x Marshmello Collection, there's the 8QT Airfryer Kit and the 3QT Airfryer Kit, as well as the S'mores Kit, the Snack Pan Kit and the Shish Kebab Kit.

Home cooking is simplified with snack-focused digital presets for fries, cupcakes and wings, and fans will delight in being able to use the special Marshmello button.

Digital Air Fryer Kits
The introduction of digital air fryer kits creates a trend in innovative kitchen appliances for home cooking.
TURBOCRISP Technology
Patent-pending TURBOCRISP technology provides a new trend in faster cooking options for digital air fryer kits.
#YOUCANAIRFRYTHAT
The #YOUCANAIRFRYTHAT campaign creates a trend in popularizing healthy and creative home cooking with air fryer kits.

Industries Being Reshaped

Kitchen Appliances
The kitchen appliances industry can leverage the trend of digital air fryer kits for providing innovative and convenient products for home chefs.
Food and Beverage
The food and beverage industry can leverage the trend of TURBOCRISP technology and #YOUCANAIRFRYTHAT campaign for promoting healthy and creative cooking options.
Digital Marketing
The digital marketing industry can leverage the trend of #YOUCANAIRFRYTHAT campaign for creating engaging campaigns for promoting healthy home cooking and kitchen appliances.
SCORE
5.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 65%
Activity 73%
Freshness 14%

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