PeaTos and Paramount Consumer Products have announced a promotional partnership to coincide with the release of Teenage Mutant Ninja Turtles: Mutant Mayhem on 4 August 2023. PeaTos' Crunchy Pizza Rings will feature Teenage Mutant Ninja Turtles branding and be sold in-stores and online in attention-grabbing displays and special boxes to promote the film.
The all-new plant-based PeaTos range includes four flavors in the form of crunchy onion rings, no-cheese curls, fiery curls, and pizza rings. PeaTos can be found in curls or rings and in single-serve, bulk, and variety multipacks. The Teenage Mutant Ninja Turtles: Mutant Mayhem film, produced by Seth Rogen, follows the Turtle brothers as they try to win the hearts of New Yorkers and take on a crime syndicate but face an army of mutants instead as they discover the harsh reality of the world.
Image Credit: PeaTos
What Makes This Trend Stand Out
- Plant-based Snacks
- There is an opportunity to expand the trend of healthier and more environmentally-friendly snacking with the introduction of plant-based PeaTos snacks.
- Movie-themed Promotions
- Brands can tap into the success and excitement of upcoming blockbuster movies by creating movie-themed promotions such as PeaTos' partnership with Teenage Mutant Ninja Turtles: Mutant Mayhem.
- On-the-go Packaging
- Innovative packaging designs such as special boxes and attention-grabbing displays can help capture consumer attention and make snacking on-the-go more convenient and enjoyable.
Sectors Adopting This
- Snack Food
- The snack food industry can benefit from expanding their plant-based options and creating unique packaging designs to promote movie-themed partnerships as seen in PeaTos' Crunchy Pizza Rings.
- Film
- Film industries can capitalize on the success of movie-themed promotions with snack companies and expand their marketing efforts through these partnerships.
- Packaging
- Packaging companies can explore innovative designs for on-the-go snack packaging such as the special boxes and displays featured in PeaTos' promotional partnership with Teenage Mutant Ninja Turtles: Mutant Mayhem.
