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Cereal-Inspired Peanut Butters

Kellogg's Crunchy Nut Peanut Butter Has a Honey Nut Flavor

— July 23, 2020 — Lifestyle
Fans of Kellogg's Crunchy Nut cereal will soon be able to purchase Crunchy Nut Peanut Butter, which captures the honey nut flavor of the breakfast cereal in a nut spread. For the creation of this new product, Kellogg's worked with Duerr's, a manufacturer that's known for its jams and nut butter spreads. As Sally Addenbrook, brand marketing manager at Duerr’s, describes: "We’ve effectively taken the iconic taste and much-loved crunch of Crunchy Nut and packed it into a jar of peanut butter. That’s as much as we are willing to say—the rest is top secret."

The peanut butter spread is said to have a super-smooth texture that's married with crunchy, honey-coated roasted peanuts to offer a familiar flavor experience based on the beloved cold cereal.

Image Credit: Kellogg's
Trend Themes
1. Cereal-inspired Nut Butters - Creating nut butters that capture the flavors of popular cereals presents an opportunity for innovative product development.
2. Collaboration with Food Manufacturers - Working with established food manufacturers can help bring new and unique products to market, as seen in the partnership between Kellogg's and Duerr's for Crunchy Nut Peanut Butter.
3. Texture Innovation in Nut Spreads - Developing nut butter spreads with a super-smooth texture combined with crunchy elements offers a novel sensory experience for consumers.
Industry Implications
1. Food Manufacturing - The food manufacturing industry can explore the creation of cereal-inspired nut butters to cater to consumers' desire for nostalgic flavors.
2. Snack Foods - The snack foods industry can tap into the popularity of cereal flavors by incorporating them into nut butter products, offering consumers a new snacking option.
3. Specialty Spreads - The specialty spreads industry can embrace texture innovation by developing nut butter spreads that combine smoothness and crunch, elevating their offerings in the market.
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