Fans of Kellogg's Crunchy Nut cereal will soon be able to purchase Crunchy Nut Peanut Butter, which captures the honey nut flavor of the breakfast cereal in a nut spread. For the creation of this new product, Kellogg's worked with Duerr's, a manufacturer that's known for its jams and nut butter spreads. As Sally Addenbrook, brand marketing manager at Duerr’s, describes: "We’ve effectively taken the iconic taste and much-loved crunch of Crunchy Nut and packed it into a jar of peanut butter. That’s as much as we are willing to say—the rest is top secret."
The peanut butter spread is said to have a super-smooth texture that's married with crunchy, honey-coated roasted peanuts to offer a familiar flavor experience based on the beloved cold cereal.
Image Credit: Kellogg's
What Makes This Trend Stand Out
- Cereal-inspired Nut Butters
- Creating nut butters that capture the flavors of popular cereals presents an opportunity for innovative product development.
- Collaboration with Food Manufacturers
- Working with established food manufacturers can help bring new and unique products to market, as seen in the partnership between Kellogg's and Duerr's for Crunchy Nut Peanut Butter.
- Texture Innovation in Nut Spreads
- Developing nut butter spreads with a super-smooth texture combined with crunchy elements offers a novel sensory experience for consumers.
Sectors Adopting This
- Food Manufacturing
- The food manufacturing industry can explore the creation of cereal-inspired nut butters to cater to consumers' desire for nostalgic flavors.
- Snack Foods
- The snack foods industry can tap into the popularity of cereal flavors by incorporating them into nut butter products, offering consumers a new snacking option.
- Specialty Spreads
- The specialty spreads industry can embrace texture innovation by developing nut butter spreads that combine smoothness and crunch, elevating their offerings in the market.
