If you're starting to stock up on holiday treats, you may want to consider the new Crunch Jingles from Ferrara Candy Co. and Branch's.
The new Crunch Jingles are essentially a cross between a signature Crunch Bar and Brach’s peppermint candy. The bite-sized treats consist of bell-shaped milk chocolates infused with the same crisped rice found in a Crunch Bar and Brach’s peppermint candy pieces. As Ferrara Candy Co. Senior Director of Marketing explains, "When these businesses came together we said how do we make our sum greater than our two parts? ...We were able to mash up Brach’s peppermint canes, a seasonal icon, with Crunch Jingles, another seasonal icon."
The new Crunch Jingles are available from retailers such as CVS and Pick ‘n Save.
Image Credit: <i> Ferrara Candy Co.</i>
Why This Trend Is Growing
- Holiday-inspired Treats
- Creating holiday themed food items or limited edition flavors is a great way to attract consumers and boost sales during festive periods.
- Collaborative Products
- Partnering with other businesses to create unique products that combine different brands or flavors can create buzz and increase sales.
- Infused Chocolates
- Incorporating unique flavor combinations into chocolates, such as candy cane and chocolate, can create a new and exciting product for consumers to try.
Industries Being Reshaped
- Confectionery Industry
- The confectionery industry can benefit from creating holiday-inspired treats and innovative flavor combinations to attract consumers during festive periods.
- Retail Industry
- Retailers can benefit from stocking and promoting limited edition and seasonal products, such as the new Crunch Jingles, to increase foot traffic and sales.
- Food and Beverage Industry
- The food and beverage industry can benefit from collaborating with other businesses to create unique and innovative products, such as candy cane-infused chocolates, to appeal to consumers looking for something new and exciting.
