Crown Royal is celebrating its partnership with Coming 2 America, "a film that re-imagined Black excellence and what it means to be royal for the masses," with the launch of the Crown Royal x Coming 2 America limited-edition pack.
The Crown Royal x Coming 2 America limited-edition pack features a bottle of Crown Royal Fine De Luxe Blended Canadian Whisky outfitted in a demure purple and gold stitched jacquard bag–a detail that ties back to the royal roots of Crown Royal–that was designed by Oscar-winning costume designer Ruth E. Carter.
Crown Royal is "is continuing to celebrate heroes in the Black Community who have achieved royal status through hard work and a generous spirit," who they dubbed Black Royalty.
Image Credit: Crown Royal
What's Driving This Trend
- Black Royalty Celebrations
- Brands can design campaigns and products to celebrate and honor the achievements and contributions of Black individuals.
- Collaborative Design Partnerships
- Partnering with experts in design, art, and culture can lead to unique and eye-catching product designs that resonate with consumers.
- Luxury Packaging Design
- Investing in upscale packaging materials and designs can elevate a product's visual appeal and justify premium pricing.
Who This Affects Most
- Alcohol and Beverage
- Alcohol and beverage companies can leverage collaborations with cultural events and designers to create limited edition products that resonate with consumers.
- Film and Entertainment
- Movies and TV shows can inspire brand partnerships and collaborations that showcase their message and tap into their audience.
- Fashion and Clothing
- Fashion brands can collaborate with consumer goods companies to produce specialized products, showcasing their designs and talent to a wider audience.
