Animated Evolution Advertising

The Crown Matches Claymation Campaign Goes Way Back in Time

The newest Crown Matches Claymation caveman ad campaign features animated clay cavemen in a series of images that depict our past. The Claymation men are seen lighting matches in front of elephants, dancing at a party around a fire pit and roasting a pig.

Crown Matches is certainly capitalizing on the usefulness of evolution and the simplicity of matches over rubbing two sticks together. Either way, the Crown Matches claymation cavemen print ads are time sensitive.

Claymation Advertising
The use of claymation in advertising campaigns provides a unique and engaging way to capture audience attention.
Nostalgic Marketing
Utilizing nostalgic elements in marketing campaigns can evoke positive emotions and resonate with consumers.
Time-sensitive Print Ads
Creating print ads with time-sensitive elements adds a sense of urgency and encourages immediate action from consumers.

Where This Applies

Advertising
The advertising industry can explore the innovative use of claymation to create captivating campaigns that leave a lasting impression.
Marketing
The marketing industry can incorporate nostalgic elements into their strategies to establish stronger connections with their target audience.
Printing and Publishing
The printing and publishing industry can leverage time-sensitive print ads to drive sales and boost customer engagement.
SCORE
1.0 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 16%
Activity 5%
Freshness 8%